Top Tips for Buying Print20 February 2018
To make life easier, we’ve complied a list of our top tips to get the best out of your print, with the least amount of hassle.
- Know your deadline
And work backwards. Find out the production time on what you are having printed. Is it three days or more like 14? Deduct the production time from the final deadline, and you have an artwork completion deadline. Complex print work often needs more time than you think. If there are multiple passes through press, lots of complex finishing processes or unusual materials being used, these factors can add substantial amounts of time to the total turnaround. Even if it’s an easy job, it’s best to avoid paying a premium for rush delivery if it can be avoided.
- Check artwork guidelines
Make sure you’ve read the artwork guidelines and that you’re sending good solid, ready to print artwork. There is advice on hand if you need it. Unusable artwork can cost time, and artwork with multiple errors can be expensive, so look at those guidelines and speak to an expert if you’re still unsure.
- Get a quote
Make sure you know what you’re spending. Your vision of the finished print might be one thing, but does it fit your budget? Speak to us about what you are looking for, and take the time to find the most effective way to produce it. Print has lots and lots of variations and options to offer.
- Check your proof
Before you approve it! After you give the okay, your print might be in production with minutes, but once it goes into production, changes can be costly. Double-triple check the content, the spelling, dates and times, get another pair of eyes to have a look too! Does it look like it should? Does it match what you have on screen? However long it takes to check your proof, make sure you do it thoroughly. There’s a saying in our industry “There’s always time for a reprint”
- Plan the delivery
Where is it going? Is it all going to the same place? Do you need it boxing in a particular way? All these points should be quoted for to avoid any unpleasant surprises mid-production. Make sure we have the correct delivery address, a contact name and a telephone number for our couriers to use.